[1]党晓虹.《齐民要术》的历时传播及其影响因素——基于传播学视角的初步分析[J].中国农史,2019,38(01):24-34.
　DANG Xiao-hong.Diachronic Spread and Influencing Factors of Qi Min Yao Shu——A Preliminary Analysis based on the Perspective of Communication Science[J].SAMSON,2019,38(01):24-34.
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《齐民要术》的历时传播及其影响因素——基于传播学视角的初步分析()

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《中国农史》[ISSN:1000-4459/CN:32-1061/S]

Title:: Diachronic Spread and Influencing Factors of Qi Min Yao Shu——A Preliminary Analysis based on the Perspective of Communication Science

Author(s):: DANG Xiao-hong; （College of Humanities and Social Sciences, Qingdao Agricultural University, Qingdao 266109）

Keywords:: Qi Min Yao Shu; diachronic spread; “5w”model; text analysis method

摘要:: 《齐民要术》的传播是其得以在世界农业发展史上产生巨大影响的关键机制。然而，对其传播史的整体性研究却付之阙如。本文基于传播学的视角，运用文本分析方法，以厘清《齐民要术》的传播轨迹、动因、内容、效果及其影响因素。研究表明：承载的重农思想、丰厚而实用的农业知识与技术、“自上而下”的强力推动、形式多样的传播媒介不仅使《齐民要术》被后世农书大量引录，还对海内外的农业生产产生深刻影响。同时，传播主体的精英化、传播方式的口语化也制约了《齐民要术》的精准传播乃至推广应用。

Abstract:: The dissemination of Qi Min Yao Shu is a key mechanism which can exert great influence in the history of world agriculture development. However, the holistic study of its communication history is lacking. This paper clarifies Qi Min Yao Shu’s dissemination track, motivation, content, effect and influencing factors by using text analysis method and the perspective of communication. The research shows that the ideology of emphasizing agriculture, rich and practical agricultural knowledge and technology, the powerful push from top to down, and various forms of communication media not only make Yaoshu quoted in the agricultural books of later generations, but also have a profound impact on agricultural production at home and abroad. At the same time, the elitism of the dissemination subject and the colloquialism of the communication method also restrict the accurate dissemination and even the application of Qi Min Yao shu.

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更新日期/Last Update: 2019-03-11