[1]韩凝玉 张 哲 王思明.农业文化遗产传播的媒体应用模式探析[J].中国农史,2016,35(03):132-142.
　HAN Ning-yu ZHANG Zhe WANG Si-ming.A Prospective Study on the Mode of Media Applications of Agricultural Heritage Communication[J].SAMSON,2016,35(03):132-142.
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农业文化遗产传播的媒体应用模式探析()
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《中国农史》[ISSN:1000-4459/CN:32-1061/S]

卷:
35
期数:
2016年03期
页码:
132-142
栏目:
出版日期:
2016-06-28

文章信息/Info

Title:
A Prospective Study on the Mode of Media Applications of Agricultural Heritage Communication
作者:
韩凝玉1 张 哲2 王思明3
1.南京农业大学 园艺学院，江苏 南京 210095；2.南京林业大学 风景园林学院，江苏 南京 210037；3.南京农业大学 中华农业文明研究院，江苏 南京210095
Author(s):
HAN Ning-yu1 ZHANG Zhe2 WANG Si-ming3
1.College of Horticulture Nanjing Agricultural University, Nanjing 210095;2.Landscape Architecture, College of ,Nanjing Forestry University, Nanjing 210037;3. Nanjing Agricultural University, Nanjing 210095
关键词:
农业文化遗产; 传播; 媒体; 影响力
Keywords:
agricultural heritage; communication; media; influence
分类号:
S-09；K207
文献标志码:
A
摘要:
数据化时代，媒体传播已然渗透和影响着人们生活和生产的各个领域。“全球重要农业文化遗产”项目的启动和评选，使得对农业文化遗产的保护与传承成为学术界研究和关注的重要课题。本研究试探索传播在农业文化遗产传承领域的媒体应用途径、方法和前景。文章首先阐述了农业文化遗产的概念、研究重心等方面的诸多进展。通过对农业文化遗产传播现状的梳理，提出农业文化遗产的媒体传播图景并对其进行解析，探索建立农业文化遗产的媒体传播模式。研究体现了农业文化遗产领域的新趋势，既具有农业遗产学的发展前瞻性，还探明和解决农业文化遗产传播的相关问题，并指出今后的农业文化遗产将进一步丰富传播途径、拓展研究手段，从静态研究向动态研究转化，对农业文化遗产领域的传播建设结合具有实践的应用价值。
Abstract:
Mass media has also infiltrated and affect people’s lives in all areas of production in data era. Globally Important Agricultural Heritage "project start-up and selection of such protection and inheritance of agricultural heritage and academic research has become an important topic.This study tried to explore ways ,methods and prospects that communication applications in the field of heritage agriculture．This paper described the concept of agricultural heritage and research center of progress in many agricultural heritage. On the status of it, spread combing proposed mass media picture of agricultural heritage, aim to establish the mode of media applications of Agricultural Heritage communication.This study reflected a new trend in agricultural heritage field . It not only put forward the development of agricultural heritage science, and also solved issues related to agricultural heritage field, for the more noted that the research tools and method of mode of media of agricultural heritage communication ．This has the practical value propagation in communication and agricultural heritage．

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更新日期/Last Update: 1900-01-01