绍兴会稽山古香榧群历史文化及其遗产旅游研究-《中国农史》

文章信息/Info

Title:: The Research on the Historical Culture of the Ancient Torreya Grandis in Kuaiji Mountain and Its Heritage Tourism

Author(s):: GU Ya-qing1 HUI Fu-ping2; （Department of Touism Planning， Tourism College of Zhejiang， Hangzhou， 311231；2. The Institution of Chinese Agricultural Civilization， Nanjing Agricultural University，Nanjing 210095）

Keywords:: agricultural heritage; ancient torreya grandis in Kuaiji mountain; tourism development

摘要:: 绍兴会稽山古香榧群的栽培历史已有1500余年，其生产系统、景观表现及民俗文化特色鲜明，是中国重要农业文化遗产，实施有效保护和适当旅游开发有利于其持续发展。通过旅游资源价值评估及实地调研发现，会稽山香榧群资源吸引力高，旅游发展潜力大，但是在旅游开发中香榧生产者收入偏低，传承人从业意愿受阻；乡村旅游开发层次低，存在破坏隐患；当地对农业文化遗产资源的认知不足，宣传保护意识不强。今后的古香榧群遗产旅游应该在加强旅游整体规划以及基础设施建设、丰富香榧旅游产品体系、提升旅游产品规模和丰度、完善组织管理、协调利益关系等方面多下功夫，将居民、企业、政府等不同主体的利益需求结合起来综合考虑，以推动农业文化遗产旅游开发，助力乡村振兴。

Abstract:: The cultivation history of ancient torreya grandis in Kuaiji mountain in Shaoxing has been more than 1,500 years. Its production system, landscape performance and folk culture have distinct characteristics. It is an important agricultural cultural heritage in China. The implementation of effective protection and proper tourism development is conducive to its sustainable development. Through the evaluation of tourism resources and field research, it is found that the resources of the ancient torreya grandis in Kuaiji mountain are highly attractive, and the tourism development potential is great. However, in the tourism development, the income of its producers is low， the willingness of the inheritors is blocked, and the level of tourism development in the villages is low. There are also hidden dangers, insufficient local awareness of heritage resources and weak awareness of protection. In the future， the ancient torreya grandis should strengthen the overall tourism planning and infrastructure construction; enrich its tourism product system, enhance the scale and abundance of tourism products; improve organizational management, coordinate interest relations；take into consideration the interests of residents, enterprises， and different entities such as the government to promote the development of heritage tourism and help rural revitalization.